ONYINYECHI FAVOUR

A passion DIY project created for accountability and to show my progress in social media development. Displayed my progress using a 90 days challenge on LinkedIn.

• Developed and executed a cohesive content strategy that promotes classy and feminine fashion for women, increasing visibility and engagement on Instagram and Pinterest.
• Wrote high-performing captions that combine inspiration with actionable fashion tips, strengthening community trust.
• Analyzed insights and performance data to refine content and increase saves, shares, and reach organically.
• Positioned the brand as a go-to page for elegant fashion lovers without showing face, proving that faceless content can still be authentic and effective.
• Created consistent visual and written content (carousels, reels, quotes, and styling tips) tailored to the audience’s desire for elegance and simplicity.
• Built a content library of wardrobe guides, outfit breakdowns, and styling resources designed to help women dress intentionally and confidently.
• Researched fashion trends and transformed insights into relatable styling advice for women aiming to elevate their wardrobe.
• Curated weekly rotatable content themes to maintain consistency, spark engagement, and build a recognisable brand voice.
• Engaged directly with followers through DMs, polls, and comment replies to deepen relationships and understand their style struggles.

Led comprehensive social media strategy and content creation for a hospitality brand, driving significant online presence and engagement.

• Orchestrated the successful launch of Instagram and Facebook pages from inception, establishing a distinct brand identity and growing organic online presence.
• Developed and executed strategic content calendars, significantly increasing social media engagement rates and boosting overall visibility through consistent, targeted posting.
• Managed comprehensive online community engagement, responding to comments, DMs, and inquiries to foster positive customer relationships and enhance brand reputation.
• Cultivated strategic partnerships with local influencers, expanding brand reach and attracting new audiences, contributing to increased event visibility and attendance.
• Produced compelling visuals, captions, proposals, and marketing collateral for promotions, events, and hotel services, ensuring consistent brand messaging across all platforms.

Managed Instagram content strategy and execution for a boutique hotel, enhancing online presence and audience engagement.

• Enhanced online presence and visibility for Muse Boutique Hotel by consistently curating and publishing engaging content across Instagram.
• Designed and produced dynamic Instagram Reels and Stories, significantly increasing audience engagement and brand interaction.